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Selle Royal | Origins by simpli83
December 21, 2010, 12:43 pm
Filed under: Blogroll

Some really nice work by Argentinean based design agency Place. Here, the brief is explained:

Selle Royal, one of the best brands of bike chairs in Italy, hired us to relocate two brand products behind a master brand. The old seventies’ brands were to be completely redesigned, inspired by the morphological curves of bike routes. We developed the master naming Origins to communicate the global concept.

AeRoyal & ContourRoyal were the products involved in the project. The whole identity system consist of brand redesign, colour, typography, layouts, packaging, booklet, posters, cards, postcards and stickers, among others. A global visual key to create an urban and modern sensation. – Commissioned by MN, Italy. Source.



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